Thursday, December 09, 2004

Firefox Users Bad For Advertisers

Before I even finished reading this blurb, I was thinking, "It's because we're SMARTER!" Ha!

Slashdot | Firefox Users Bad For Advertisers: "'According to CNET, German advertising technology company Adtech reports that during the months of October and November, Internet Explorer users were more than four times as likely to click on ads than Firefox users were. During the period 0.5 percent of IE users clicked on ads compared to 0.11 percent of Firefox users. Speculation on reasons for the difference in click rates range from Firefox's integrated pop-up blocking to seeing the average Firefox user as more tech-savvy the average Internet Explorer user.'"

No comments: